14/04 - 18:30 Athletic Club vs. Villarreal CF Don't miss it! + matches
Blog › Business Events › San Mames hosts a conference on MICE tourism for fairs and congresses

San Mames hosts a conference on MICE tourism for fairs and congresses

San Mames has once again hosted an important event, the “Let’s MICE” conference, organized by the Department of Tourism, Commerce and Consumption of the Basque Government and Basquetour, which was aimed at MICE tourism professionals for fairs and congresses.

MICE tourism (Meetings, Incentives, Congresses and Events) has a significant weight in the Basque Country, where the tourism sector is in a remarkable process of reactivation.

The Basque Government’s Minister of Tourism, Trade and Consumer Affairs, Javier Hurtado, explained during this conference that MICE tourism is important not only for attracting professionals and the positive image it projects of the Basque Country, but also for its ability to deseasonalise throughout the year and during the week, as congresses and trade fairs are not usually held during the summer months.

He also highlighted the importance of MICE tourism in the destination positioning, as it is a driving force for business opportunities and contributes to improving the image of the Basque Country thanks to the opportunities it offers, together with its capacity to adapt and become leisure tourism.

San Mames, a venue for events

San Mames is not only the home of Athletic, but it is also prepared to host any type of event, from the largest for thousands of people to the most select and aimed only at dozens of guests.

In fact, there are several areas in San Mames to organise a company or institutional event.

North Room

778 m2. Capacity for 700 people.

Space overlooking the pitch, with an auditorium, gastronomic area and multiple screens. An unbeatable solution for large corporate events and for lunches, dinners and cocktail parties.

East Room

530 m2. Capacity for 200 people.

English style space that creates an attractive business meeting point, adaptable and equipped with a spotlight on a 5-metre screen, which ensures the success of any presentation.

South Room

778 m2. Capacity for 200 people.

Perfect space for congresses and conferences. It has multiple screens and stunning views of the stadium.

North Corner Room

612 m2. Capacity for 300 people.

The gastronomic area during the match is an adaptable space that can host corporate events, congresses and presentations.

South Corner Room

615 m2. Capacity for 300 people.

This sporting space is ideal for more informal events in a relaxed atmosphere and with the best backdrop. It also has views of the stadium and screens.


2800 m2. Capacity for 3000 people.

This is the largest venue, with the greatest capacity and street-level access, perfect for large corporate events in Bilbao.

“Jose Iragorri” Press Room

263 m2. Capacity for 150 people.

The “Jose Iragorri” press room is an ideal space in San Mames for company presentations and training. It is also an adaptable space, equipped with a projector and screen for broadcasting multimedia material.

Mixed Area

447 m2. Capacity for 150 people.

A venue for informal events in Bilbao, ideal for having a lunch or a cocktail party, with large, open and modular arrangement that favours a relaxed and unique atmosphere.

Audiovisual Room

90 m2. Capacity for 30 people.

A cosy space for holding company events in Bilbao. A privileged area equipped with all the facilities and comforts, including the most demanding technologies.

Sky Box

The best space for organising business meetings and creating a perfect impression. Ideal for small presentations and meetings with customers.

Nueva llamada a la acción