Wearing the red & white has never been simply a matter of fashion; it is, above all, a declaration of loyalty. With the slogan“Gure Nortasuna”“Our Identity”, Athletic Club’s new 2026/27 kit arrives to demonstrate that it is possible to innovate without losing sight of our roots or forgetting where we come from. This shirt is not only designed to help the Lions soar across the San Mamés pitch; it is also a reflection of the club’s identity and the way football is understood in Bilbao. True to the traditional stripes, the team’s new kit is designed to connect, for yet another season, the players’ efforts with the passion from the stands.
The design of the new Athletic Club 2026/27 shirt
The design of the Athletic Club kit for this season stands out for its reinterpretation of the club’s hallmarks. The iconic red & white vertical stripes gain visual impact through a subtle play on proportions, where white takes centre stage to give the kit a much cleaner and more contemporary look. The Shield has also undergone slight tweaks that modernise its relief without losing any of its historical essence. However, the best-kept secret lies in the very texture of the fabric, which incorporates a subtle pattern inspired by the natural forms and landscapes of the Basque Country, creating a direct emotional link with the land. As a distinctive detail, the inside of the collar conceals the inscription ‘Gure Nortasuna’, a message that speaks directly to the pride of wearing the Athletic Club shirt.
To understand the significance of this evolution, it is essential to look back at the history of the Athletic Club kit. From the first half-blue, half-white shirts of the late 19th century to the establishment of the red-and-white stripes, the club’s kit evolution mirrors the history of Bilbao itself. Fans can discover this evolution at the AC Museoa, where the original shirts of the legends who forged the San Mamés myth are kept, allowing a comparison between the designs of yesteryear and the sophistication of the new kit we will be wearing this season.
Technology and sustainability in Athletic Club’s kit
Beyond its symbolic significance, the Athletic Club shirt for the 2026/27 season incorporates state-of-the-art textile technology designed for peak sporting performance. The club has opted for ultra-lightweight, breathable, cutting-edge fabrics capable of absorbing moisture and facilitating immediate sweat evaporation through reactive microfibers. This innovation in thermal regulation ensures that the players’ body temperature remains balanced both on cold winter nights and during the warmer months, optimising flexibility and fit according to the movement patterns of elite athletes.
This technological advancement does not turn its back on the planet. In line with current needs, the kit has been produced in accordance with strict sustainable practices, using recycled materials that significantly reduce the environmental footprint and promoting ethical manufacturing.
San Mamés, the stage where the red & white comes to life
For those who want to experience first-hand what it means to wear these colours, the San Mamés Tour offers a chance to explore the stadium from the inside and feel the heartbeat of the ‘Cathedral’ as that connection between players and the stands is forged. Rounding off the visit with the AC Museoa is the best way to understand the evolution of the red-&-white shirt and appreciate the pride in wearing colours that, year after year, continue to define who we are.
