{"id":5611,"date":"2026-03-09T00:00:00","date_gmt":"2026-03-08T23:00:00","guid":{"rendered":"https:\/\/sanmames.athletic-club.eus\/2019\/03\/12\/story-of-the-athletic-club-strip\/"},"modified":"2026-03-11T11:16:14","modified_gmt":"2026-03-11T10:16:14","slug":"history-athletic-club-kit","status":"publish","type":"post","link":"https:\/\/sanmames.athletic-club.eus\/en\/blog\/history-athletic-club-kit\/","title":{"rendered":"History of the Athletic Club Kit: 125 Years of Red and White Pride"},"content":{"rendered":"\n<p class='swing'>A team with <strong>a history as deeply rooted<\/strong> as Athletic Club has countless stories that make it a truly unique institution in world football. The evolution of the <strong>Athletic Club kit<\/strong> is a tale of journeys, chance and the search for an unmistakable identity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sanmames.athletic-club.eus\/wp-content\/uploads\/2022\/05\/historia-camisetas-athletic-club-bilbao.jpg\" alt=\"Historia camisetas Athletic Club\" class=\"wp-image-685\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>16 Milestones in the History of the Athletic Club Kit<\/h2>\n\n\n\n<p class='swing'>The transformation of the<strong> \u201cLions\u201d<\/strong> colours has gone through several fascinating stages, marked by <strong>English influence <\/strong>and the evolution of sportswear design.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class='swing'><strong>1898 \u2013 The white origins:<\/strong> in its early years, the club wore a white jersey and shorts with black socks, a look that was very common in amateur football at the time.<\/li>\n\n\n\n<li class='swing'><strong>1902 \u2013 The elegance of Blackburn Rovers:<\/strong> Club member Juan Moser brought <strong>navy blue and white <\/strong>striped shirts from England, replicating the Blackburn Rovers kit, for the first Copa del Rey.<\/li>\n\n\n\n<li class='swing'><strong>1910 \u2013 The chance decision of Juan Elorduy:<\/strong> during a trip to England, Elorduy was unable to find Blackburn\u2019s blue shirts and instead bought 50 <strong>red and white<\/strong> striped jerseys from <strong>Southampton F.C.<\/strong> The team debuted the<strong> red and white <\/strong>kit on 9 January 1910.<\/li>\n\n\n\n<li class='swing'><strong>1913 \u2013 Black becomes permanent:<\/strong> <strong>black shorts<\/strong> were officially adopted on a permanent basis, replacing the previous white and blue and creating the classic silhouette we know today.<\/li>\n\n\n\n<li class='swing'><strong>1950 \u2013 A change of socks:<\/strong> for the first time, the socks changed from black to <strong>red and white<\/strong>, seeking a complete unification of the club\u2019s colours.<\/li>\n\n\n\n<li class='swing'><strong>1960s and 1970s \u2013 Fit and modernisation:<\/strong> heavy shirts gave way to <strong>more fitted cotton<\/strong> jerseys and shorter shorts to improve performance.<\/li>\n\n\n\n<li class='swing'><strong>1974 \u2013 Return to black:<\/strong> the socks returned to black, this time with a red-and-white trim at the top.<\/li>\n\n\n\n<li class='swing'><strong>1980 \u2013 The Adidas era:<\/strong> Athletic signed its first major agreement with a<strong> global brand<\/strong>, modernising fabric quality for a decade.<\/li>\n\n\n\n<li class='swing'><strong>1990 \u2013 The Kappa period:<\/strong> more daring designs and new <strong>manufacturing techniques<\/strong> were introduced, offering a better fit.<\/li>\n\n\n\n<li class='swing'><strong>1998 \u2013 The Centenary:<\/strong> a special kit featuring the \u201c1898-1998\u201d logo was released to celebrate the <strong>club\u2019s 100th anniversary<\/strong>.<\/li>\n\n\n\n<li class='swing'><strong>2001 \u2013 100% Athletic:<\/strong> the club created its own <strong>sportswear brand to manage<\/strong> its identity and also launched a range of casual clothing.<\/li>\n\n\n\n<li class='swing'><strong>2004 \u2013 The \u201cKetchup Shirt\u201d:<\/strong> designed by artist <strong>Dar\u00edo Urzay<\/strong> for the UEFA competition, its abstract style sparked intense debate. Today it remains a key piece when<strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/visit-san-mames-tour-match-day\/\"> visiting San Mam\u00e9s and the Museum.<\/a><\/strong><\/li>\n\n\n\n<li class='swing'><strong>2008 \u2013 The first commercial sponsor:<\/strong> after 110 years of history, the shirt featured advertising for the first time through an agreement with <strong>Petronor<\/strong>.<\/li>\n\n\n\n<li class='swing'><strong>2009\u20132012 \u2013 The Umbro period:<\/strong> the club opted for a more <strong>classic look<\/strong>, including polo-style collars, and even experimented with reversing the order of the stripes.<\/li>\n\n\n\n<li class='swing'><strong>2013\u20132023 \u2013 Nike and New Balance:<\/strong> the kit reached its <strong>highest technological level<\/strong>, integrating innovation while preserving its historic essence.<\/li>\n<\/ul>\n\n\n\n<p class='swing'><strong>Castore and present day:<\/strong> the kit continues to adapt to LaLiga and European competition regulations while always <strong>respecting the heritage that defines the club<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design Evolution: from tradition to technology<\/h2>\n\n\n\n<p class='swing'>Throughout its history, the kit has evolved not only in colour but also in <strong>function<\/strong>. The adoption of black shorts and socks from <strong>1913<\/strong> onwards gave the team a sobriety that has become one of its <strong>defining characteristics<\/strong>. Each decade has reflected the stylistic trends of its time, allowing the club to remain at the forefront.<\/p>\n\n\n\n<p class='swing'> For fans who want to wear a piece of that history, the <a href=\"https:\/\/shop.athletic-club.eus\/collections\/25-26-kits\"><strong>Athletic Club Official Store<\/strong> <\/a>offers the <strong>2025\/26 season<\/strong> kits, perfectly blending past and future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>An identity that transcends football<\/h2>\n\n\n\n<p class='swing'>Every detail, from commemorative crests to the <strong>third kit inspired by the club\u2019s lion symbol<\/strong>, seeks to connect with the <strong>spirit of the athleticzale<\/strong> fans. It is an identity you can even experience beyond football by completing your visit with the<strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/menus-with-something-for-everyone-at-san-mames\/\"> dining options at San Mam\u00e9s<\/a><\/strong> after exploring the stands.<\/p>\n\n\n\n<p class=\"swing\"><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d27b1998-43fb-43fb-8177-bc3760c663f0\"><span class=\"hs-cta-node hs-cta-d27b1998-43fb-43fb-8177-bc3760c663f0\" id=\"hs-cta-d27b1998-43fb-43fb-8177-bc3760c663f0\" style=\"visibility: visible;\" data-hs-drop=\"true\"><a id=\"cta_button_4626477_a30db071-b045-418f-a9aa-039359f2667d\" class=\"cta_button\" href=\"https:\/\/contenidos.athletic-club.eus\/cs\/c\/?cta_guid=a30db071-b045-418f-a9aa-039359f2667d&amp;signature=AAH58kHFdO5szoWgvvVmFgxC8DrL6XAo9Q&amp;portal_id=4626477&amp;placement_guid=d27b1998-43fb-43fb-8177-bc3760c663f0&amp;click=db5cda88-29f5-4128-a509-43a85d4c8982&amp;redirect_url=APefjpGKOhE_NDlWHXJaKEeFrt7l9k3yTz6EWmDaFZwH2lszo39V7igeMyQ2UhLFhEOYbVotfimpiPpKDVJ73ooT5CuXKw9vSXGrAZKIRihenoWHNrMi-oxGeU9lyV65xs35COGQoqLKnBuBs6qte5tWC77rQcobuwSBIM0Z557t_0U0aBrLrjOc6eceQbD3MRamdD7EyHBZRNHz5U-fQJk9NcePNI0AhwnwSAptKQ7Kgf5fU-E-JcuMPcX-fMBC2LtQErxKHW8g&amp;hsutk=416c739dfa7ff0498869839b5d48c777&amp;canon=https%3A%2F%2Fsanmames.athletic-club.eus%2Fen%2Fblog%2Fstory-athletic-club-bilbao-strip%2F&amp;ts=1750676452644\" target=\"_blank\" rel=\"noopener\" cta_dest_link=\"https:\/\/contenidos.athletic-club.eus\/guide-spaces\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-d27b1998-43fb-43fb-8177-bc3760c663f0\" class=\"hs-cta-img \" style=\"border-width: 0px; \" mce_noresize=\"1\" alt=\"Nueva llamada a la acci\u00f3n\" height=\"465\" width=\"1368\" src=\"https:\/\/4626477.fs1.hubspotusercontent-na1.net\/hubfs\/4626477\/hub_generated\/resized\/8b9fb19f-3687-4500-8cfd-94a434747d9e.jpeg\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(4626477, 'd27b1998-43fb-43fb-8177-bc3760c663f0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<p class='swing'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A team with a history as deeply rooted as Athletic Club has countless stories that make it a truly unique institution in world football. The evolution of the Athletic Club kit is a tale of journeys, chance and the search for an unmistakable identity. 16 Milestones in the History of the Athletic Club Kit The [&hellip;]<\/p>\n","protected":false},"author":293,"featured_media":5251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[290,65],"tags":[260,223],"class_list":["post-5611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-san-mames","category-visit-bilbao","tag-athletic-club-en","tag-san-mames-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History of the Athletic Club Kit<\/title>\n<meta name=\"description\" content=\"16 milestones in the history of the Athletic Club kit. 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