{"id":24044,"date":"2026-06-08T07:00:00","date_gmt":"2026-06-08T05:00:00","guid":{"rendered":"https:\/\/sanmames.athletic-club.eus\/?p=24044"},"modified":"2026-06-02T12:46:34","modified_gmt":"2026-06-02T10:46:34","slug":"our-identity-gure-nortasuna-athletic-clubs-2026-27-home-kit","status":"publish","type":"post","link":"https:\/\/sanmames.athletic-club.eus\/en\/blog\/our-identity-gure-nortasuna-athletic-clubs-2026-27-home-kit\/","title":{"rendered":"Our Identity \u2018Gure Nortasuna\u2019: Athletic Club\u2019s 2026\/27 home kit"},"content":{"rendered":"\n

Wearing the red & white has never been simply a matter of fashion; it is, above all, a declaration of loyalty. With the slogan\u201cGure Nortasuna\u201d\u201cOur Identity\u201d, Athletic Club\u2019s new 2026\/27 kit<\/strong> arrives to demonstrate that it is possible to innovate without losing sight of our roots or forgetting where we come from.\u00a0This shirt is not only designed to help the Lions soar across the San Mam\u00e9s pitch; it is also a reflection of the club\u2019s identity and the way football is understood in Bilbao. True to the traditional stripes, the team\u2019s new kit<\/strong> is designed to connect, for yet another season, the players\u2019 efforts with the passion from the stands.\u00a0<\/p>\n\n\n\n

The design of the new Athletic Club 2026\/27 shirt<\/h2>\n\n\n\n

The design of the Athletic Club kit<\/a><\/strong> for this season stands out for its reinterpretation of the club\u2019s hallmarks. The iconic red & white vertical stripes gain visual impact through a subtle play on proportions, where white takes centre stage to give the kit a much cleaner and more contemporary look.\u00a0The Shield has also undergone slight tweaks that modernise its relief without losing any of its historical essence. However, the best-kept secret lies in the very texture of the fabric, which incorporates a subtle pattern inspired by the natural forms and landscapes of the Basque Country<\/strong>, creating a direct emotional link with the land.\u00a0As a distinctive detail, the inside of the collar conceals the inscription \u2018Gure Nortasuna\u2019, a message that speaks directly to the pride of wearing the Athletic Club shirt.<\/p>\n\n\n\n

To understand the significance of this evolution, it is essential to look back at the history of the Athletic Club<\/strong><\/a> kit<\/strong>. From the first half-blue, half-white shirts of the late 19th century to the establishment of the red-and-white stripes, the club\u2019s kit evolution mirrors the history of Bilbao itself.\u00a0Fans can discover this evolution at the AC Museoa<\/strong><\/a>, where the original shirts of the legends who forged the San Mam\u00e9s myth are kept, allowing a comparison between the designs of yesteryear and the sophistication of the new kit we will be wearing this season.<\/p>\n\n\n\n

Technology and sustainability in Athletic Club\u2019s kit<\/h2>\n\n\n\n

Beyond its symbolic significance, the Athletic Club shirt for the 2026\/27 season incorporates state-of-the-art textile technology designed for peak sporting performance. The club has opted for ultra-lightweight, breathable<\/strong>, cutting-edge fabrics capable of absorbing moisture and facilitating immediate sweat evaporation through reactive microfibers.\u00a0This innovation in thermal regulation ensures that the players\u2019 body temperature remains balanced both on cold winter nights and during the warmer months, optimising flexibility and fit<\/strong> according to the movement patterns of elite athletes.<\/p>\n\n\n\n

This technological advancement does not turn its back on the planet. In line with current needs, the kit has been produced in accordance with strict sustainable practices, using recycled materials<\/strong> that significantly reduce the environmental footprint and promoting ethical manufacturing.\u00a0<\/p>\n\n\n\n

\"gure-nortasuna-primera-equipacion-athletic-club-2026-27-frontal\"<\/a><\/figure>\n\n\n\n


San Mam\u00e9s, the stage where the red & white comes to life<\/h2>\n\n\n\n

For those who want to experience first-hand what it means to wear these colours, the San Mam\u00e9s Tour<\/strong><\/a> <\/strong> offers a chance to explore the stadium from the inside and feel the heartbeat of the \u2018Cathedral\u2019 as that connection between players and the stands is forged.\u00a0Rounding off the visit with the AC Museoa<\/strong><\/a> is the best way to understand the evolution of the red-&-white shirt and appreciate the pride in wearing colours that, year after year, continue to define who we are.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wearing the red & white has never been simply a matter of fashion; it is, above all, a declaration of loyalty. With the slogan\u201cGure Nortasuna\u201d\u201cOur Identity\u201d, Athletic Club\u2019s new 2026\/27 kit arrives to demonstrate that it is possible to innovate without losing sight of our roots or forgetting where we come from.\u00a0This shirt is not […]<\/p>\n","protected":false},"author":298,"featured_media":24027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63,290],"tags":[],"class_list":["post-24044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enjoy-football","category-tour-san-mames"],"acf":[],"yoast_head":"\nAthletic Club 2026\/27 Kit: design and philosophy<\/title>\n<meta name=\"description\" content=\"Discover the new Athletic Club 2026\/27 kit: design, meaning and details of the \u201cGure Nortasuna\u201d shirt, which combines tradition, technology and sustainability.\" \/>\n<meta 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