{"id":20723,"date":"2026-01-16T12:27:50","date_gmt":"2026-01-16T11:27:50","guid":{"rendered":"https:\/\/sanmames.athletic-club.eus\/?p=20723"},"modified":"2026-01-16T12:27:51","modified_gmt":"2026-01-16T11:27:51","slug":"san-mames-tour-what-does-the-athletic-museum-include","status":"publish","type":"post","link":"https:\/\/sanmames.athletic-club.eus\/en\/blog\/san-mames-tour-what-does-the-athletic-museum-include\/","title":{"rendered":"San Mames Tour: what does the Athletic museum include?"},"content":{"rendered":"\n<p class='swing'>There is a feeling that is difficult to explain when you walk along<strong> Gran Via<\/strong> and see the imposing white-scaled structure looming at the end of the street. But what lies within those walls goes far beyond the award-winning architecture. <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/what-visit-san-mames-bilbao-includes\/?utm_source=sanmames.athletic-club.eus\/blog&#038;utm_medium=referral&#038;utm_campaign=actualidad&#038;utm_content=tour-san-mames-what-includes-athletic-museum\">Visiting San Mames<\/a><\/strong> is a journey to the very heart of a feeling passed down from generation to generation.<\/p>\n\n\n\n<p class='swing'>If you have ever dreamed of experiencing the powerful silence of the pitch before a match, or if you want to discover the secrets kept within the walls of the<strong> zurigorri dressing room<\/strong>, <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/museo\/en\/tour\/?utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">the San Mames Tour <\/a><\/strong>is your direct gateway to the heart of <strong>Athletic<\/strong>. Here, you are not a tourist; here, you are part of history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A welcome with a taste of old-school football<\/h2>\n\n\n\n<p class='swing'>The experience begins at the main entrance. Forget about cold turnstiles; here you are welcomed by guides who are true fountains of knowledge. In just<strong> 90 minutes<\/strong>, they convey the <strong>philosophy<\/strong> that makes Athletic<strong> unique<\/strong> in the world of football.<\/p>\n\n\n\n<p class='swing'>It is the perfect plan to fit into your schedule, even if you are following an <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/what-to-see-bilbao-2-days-itinerary-tips\/\">itinerary to see Bilbao in two days<\/a><\/strong>, as it gives you an in-depth view of the city in a very short time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose your own adventure: options<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class='swing'><strong><a href=\"https:\/\/tickets.athletic-club.eus\/athleticclub-museo\/events\/20294?sessionView=CALENDAR&amp;utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">Museum + Guided Tour<\/a><\/strong>: For those who want the \u2018behind-the-scenes\u2019 stories, the secrets of the dressing room and the anecdotes that are not on Google.<\/li>\n\n\n\n<li class='swing'><strong><a href=\"https:\/\/tickets.athletic-club.eus\/athleticclub-museo\/events\/20294?sessionView=CALENDAR&amp;utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">Audio Guide Tour<\/a><\/strong>: For those who prefer to go at their own pace and immerse themselves in the multimedia content on their own.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">From the \u2018green\u2019 to the display cases: an immersive tour<\/h2>\n\n\n\n<p class='swing'>Sitting in the seats with the stadium empty allows you to notice the engineering details we mentioned in our <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/guide-visiting-san-mames-opening-hours-tickets\/\">complete guide to visiting San Mames<\/a><\/strong>, but the real goosebumps come later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The changing room: where strategy is born<\/h3>\n\n\n\n<p class='swing'>Stepping onto the floor where <strong>the lions<\/strong> prepare is impressive. It is not just a room with benches; it is a space of unity where the <strong>most epic comebacks<\/strong> in our recent history have been forged. Hearing the echoes of tactical talks while looking at the lockers is simply magical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The walk out onto the pitch: pure adrenaline<\/h3>\n\n\n\n<p class='swing'>Walking through the door<strong> onto the pitch<\/strong> is the climax of the tour. The change in light, <strong>the smell of freshly cut grass<\/strong> and the vastness of the stands make you feel, for a moment, what a player feels before the starting whistle. It is a moment of absolute respect for the history that this pitch holds beneath your feet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Museum and interactivity: the zurigorri legacy<\/h2>\n\n\n\n<p class='swing'>The tour concludes with a visit to the <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/museo\/en\/?utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">Athletic Club Museum<\/a><\/strong>. Thanks to touch screens and historical videos, history stops being something static and becomes an <strong>interactive journey<\/strong>. It is one of the must-see stops on the list of <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/bilbao-low-cost-12-cheap-plans\/\">12 low-cost plans in Bilbao<\/a><\/strong>, offering incalculable cultural value at a very reasonable price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for San Mames Tour<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class='swing'><strong>Plan ahead:<\/strong>\u00a0places are limited and sell out fast. Make sure you <strong><a href=\"https:\/\/tickets.athletic-club.eus\/athleticclub-museo\/events?utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">book online.<\/a><\/strong><\/li>\n\n\n\n<li class='swing'><strong>Do not get lost<\/strong>:\u00a0the stadium is in the heart of the city. If you are not sure how to get there, check out our <strong><a href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/how-to-get-around-bilbao\/\">guide on how to get around Bilbao<\/a><\/strong>.<\/li>\n\n\n\n<li class='swing'><strong>Perfect as a gift<\/strong>:\u00a0the <strong><a href=\"https:\/\/tickets.athletic-club.eus\/athleticclub-museo\/events\/28172?sessionView=LIST&amp;utm_source=sanmames.athletic-club.eus\/blog&amp;utm_medium=referral&amp;utm_campaign=actualidad&amp;utm_content=tour-san-mames-what-includes-athletic-museum\">gift voucher with audio guide<\/a><\/strong> is ideal for surprising any Athletic fan or football lover with a unique experience.<\/li>\n<\/ul>\n\n\n\n<p class='swing'>Visiting San Mames is much more than just seeing a football stadium; it is understanding a <strong>philosophy of life<\/strong>. Do not just hear about it, you have to experience it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a feeling that is difficult to explain when you walk along Gran Via and see the imposing white-scaled structure looming at the end of the street. But what lies within those walls goes far beyond the award-winning architecture. Visiting San Mames is a journey to the very heart of a feeling passed down [&hellip;]<\/p>\n","protected":false},"author":298,"featured_media":20688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[64,290,65],"tags":[223],"class_list":["post-20723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-san-mames-experiences","category-tour-san-mames","category-visit-bilbao","tag-san-mames-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>San Mames Tour: what does the Athletic museum include? - San Mam\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanmames.athletic-club.eus\/en\/blog\/san-mames-tour-what-does-the-athletic-museum-include\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Mames Tour: what does the Athletic museum include? - San Mam\u00e9s\" \/>\n<meta property=\"og:description\" content=\"There is a feeling that is difficult to explain when you walk along Gran Via and see the imposing white-scaled structure looming at the end of the street. 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